WordPress is one of the world’s major and most widely used blogging software system. When it comes to Search Engine Optimisation it is one of the hottest platforms that you can use.

This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.

If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot live on on a another domain.

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your internet site but they are unclear from an SEO position. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently on WordPress.com or Blogger.com then consider quickly to move it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you want to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great hints on how to do this.

One fundamental thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

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Social bookmarking has become very popular over the last year. It is a way in which web surfers can share, manage, organise, and rate web pages and the information they contain. If you have ever wanted to share online content without the hassle of long downloads and uploads then social bookmarking is just for you.

It is easy to bookmark a site. Most of the websites that have large numbers of hits already have bookmarking links embedded. By clicking on these links you will be bookmarking that site. After you have clicked you can mail the page URL to a friend or acquaintance as well as add comments and a description on the merits of the website.

You can bookmark as many web pages as you like, it can become very addictive. Companies and businesses are also discovering the power of this new trend. If a business has product pages then visitors can bookmark the pages and write a description on the merits of the information or product. The internet has revolutionized the ways in which businesses conduct marketing. The number of potential customers that can be had online is far greater than what could be had in a geographical location.

It is common for most web surfers to visit search engines on a daily basis. They are generally turned to when we need certain information. A lot of people are unaware that the results pages are not displayed by order of popularity. There are many other factors which determine what pages are ranked the highest.

The best way you can locate the most popular web pages for certain search terms is to use the main social bookmarking sites. As these sites allow you to review and rank pages you will then be able to see which sites have rave reviews when doing a web search. There is no longer any need to trawl through lots of search results that may offer a poor service or that are hard to navigate.

As with all online applications social bookmarking is still evolving. At present it is possible to tag web pages with information when bookmarking. These tags are not yet standardized; this means that there can be a lack of structure if you search relative to tags.

The popularity of bookmarking sites will continue to grow as more information becomes available online and a greater number of businesses turn to internet marketing methods to increase their sales and profits.

social bookmarking is a hot topic now. You should learn about all the different pages and decide which are right for you. Find out about these bookmarks and how you can use them to your benefit now!

Are you involved in affiliate reselling? Are you worried about what to do with that horrible, long affiliate link? It’s too clumsy for practical use, and you are actually prohibited from using it in good article directories and some forums. What do you do? Well, here are some very easy ways for staying in the affiliate game by earning money through redirects.

A redirect is where you use a URL to point to another URL. You can easily set it up through your webhost. Godaddy, which I use, has a panel whereby you simply plug in the URL you want your domain name to point to. It takes mere seconds.

So, let us say you are promoting a knitwear affiliate program, and you own the domain name “www.myknitwear.com”. (Not a live link!) Through your webhost, you should be able to set it up so that your domain– “www.myknitwear.com” — points to your affiliate link. The person who clicks on “www.myknitwear.com” is taken to your affiliate page. This way, you don’t have to display your huge, enormous affiliate link to the whole world, making you look more professional.

Do you see the potential of this? In theory, your domain name can point to any URL you want! Let’s see what this gains for us affiliate marketers.

1. Are you a great writer?

Top quality article directories do not allow you to use your affiliate links in articles. There is a good reason: article directories are primarily interested in promoting good content, not providing a platform for blatant sales pitches. So, use a redirect!

Just make sure that your top level domain (which has the format “www.mysite.com, .net, .biz, etc.) is totally relevant to your niche and the content of your article.

Avoid using a free hosting service at all costs. It makes you look like a novice, because your domain name will now include the name of the free webhost.

2. A funny thing happened on the way to the forum!

Again, some forums have restrictions on how you may promote yourself. The emphasis is, again, on good information and good exchanges between forum members, not affiliate selling or any other kind of selling for that matter. A redirect can help you here as well.

Earning money through forum marketing is cheap and effective. But forums do not like you if you are too brash with your promotions, and are not willing to give as well as receive. Get it?

3. Changing horses.

Suppose you no longer wish to be an affiliate reseller for a product because you have found a better one to promote instead. But— you have your affiliate link all over the internet!

This would not have been a problem if you had used a redirect to start off. When it’s time to change from one product to another, just change the “target URL” of your redirect. (This assumes you are still in the same niche, of course!) Now, your top level domain points to the new product, and the change takes effect all over the web simultaneously. Isn’t that neat?

4. It’s time to blow your own trumpet!

At a more advanced stage, you may want to stop promoting an affiliate product altogether, and promote your own product instead.

Redirects are the ideal help. When you are ready to launch your own digital product, and the sale page is set up, again you just change the “target URL” of your redirect to your own product URL. The change is effective everywhere on the web all at once.

Now all the sales go into your pocket, and you don’t share with any other vendor.

Buying your own domain names is super cheap! All the good webhosts have a search facility to help you find unused, good domain names. There are plenty of good names still available; it just takes some imagination and patience.

For those of us in affiliate selling, a good redirect is like a good jacket that never goes out of style. Earning money through redirects is simple and cost effective because of it’s ease and flexibility.

Can earning money through affiliate reselling really work for you? To find out, visit www.affiliatemarketerinfo.com today!