WordPress is one of the world’s major and most widely used blogging software system. When it comes to Search Engine Optimisation it is one of the hottest platforms that you can use.

This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.

If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot live on on a another domain.

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your internet site but they are unclear from an SEO position. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently on WordPress.com or Blogger.com then consider quickly to move it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you want to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great hints on how to do this.

One fundamental thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

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What to choose, article marketing vs. Pay per click? It all depends really on the way you feel about it in the end!

It is a pretty simple choice to make when it boils down to brass tacks. But the only way to know what system will be more beneficial to your online business is by understanding what both these terms mean and how they can be of benefit.

The point of article marketing vs. Pay per click is how to get more bang for your bucks, and varying degrees of useful information is available regarding this. But what really is best and why?

The secret lies in the fact that in days gone by, search engines used complex algorithms to search out keywords. Any keyword, the more of them the better in order to rank a site highly! Today these algorithms have changed substantially and now they seek keyword still, but they also seek out good SEO content that is relevant and organic.

Cost effectiveness plays a huge role in any online marketing strategy. It is probably the single-most expensive outlay online business owner will encounter. Today websites and blogs can be had for free and affiliate programs can also be joined free of charge. But your marketing may cost you money, and the more of this you can obtain free of charge, the better.

Direct sales conversions are much more successful if your traffic is targeted, and while article marketing achieves this PPC does not really. It is more like shooting a big gun at a small target, while article marketing is the perfect sized gun for your target. Relevant content that is meaningful is more likely to attract attention from search engines. It is a good way to receive good ranking and maintain it in the long term.

As far as article marketing vs. Pay per click goes, you can’t afford to be without either one or the other, you have to weigh up the pros and cons however and see how it affects your pocket, one way or another the expense will be justifiable.

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Social bookmarking has become very popular over the last year. It is a way in which web surfers can share, manage, organise, and rate web pages and the information they contain. If you have ever wanted to share online content without the hassle of long downloads and uploads then social bookmarking is just for you.

It is easy to bookmark a site. Most of the websites that have large numbers of hits already have bookmarking links embedded. By clicking on these links you will be bookmarking that site. After you have clicked you can mail the page URL to a friend or acquaintance as well as add comments and a description on the merits of the website.

You can bookmark as many web pages as you like, it can become very addictive. Companies and businesses are also discovering the power of this new trend. If a business has product pages then visitors can bookmark the pages and write a description on the merits of the information or product. The internet has revolutionized the ways in which businesses conduct marketing. The number of potential customers that can be had online is far greater than what could be had in a geographical location.

It is common for most web surfers to visit search engines on a daily basis. They are generally turned to when we need certain information. A lot of people are unaware that the results pages are not displayed by order of popularity. There are many other factors which determine what pages are ranked the highest.

The best way you can locate the most popular web pages for certain search terms is to use the main social bookmarking sites. As these sites allow you to review and rank pages you will then be able to see which sites have rave reviews when doing a web search. There is no longer any need to trawl through lots of search results that may offer a poor service or that are hard to navigate.

As with all online applications social bookmarking is still evolving. At present it is possible to tag web pages with information when bookmarking. These tags are not yet standardized; this means that there can be a lack of structure if you search relative to tags.

The popularity of bookmarking sites will continue to grow as more information becomes available online and a greater number of businesses turn to internet marketing methods to increase their sales and profits.

social bookmarking is a hot topic now. You should learn about all the different pages and decide which are right for you. Find out about these bookmarks and how you can use them to your benefit now!