WordPress is one of the world’s major and most widely used blogging software system. When it comes to Search Engine Optimisation it is one of the hottest platforms that you can use.

This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.

If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot live on on a another domain.

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your internet site but they are unclear from an SEO position. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently on WordPress.com or Blogger.com then consider quickly to move it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you want to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great hints on how to do this.

One fundamental thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

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If you are marketing your business, and are on the lookout for the most simple and most effective way to pump your services online, SEO can be the answer for you. If you have a practice and are a cosmetic surgeon, there are several ways that you can employ the employment of SEO methodologies in your site and in the content of your web site to generate leads, gather traffic and obtain higher search engine rankings.

The key to promoting your internet site and your cosmetic surgeon business is to get your name out there on the internet, which will enable you to most likely reach millions of clients that you could not any other way. As a consequence, higher rankings with the major search engines are sure to follow. You will have often questioned if SEO keywords can really work, or if they’re truly the best way for you to market your web site. Plenty of web site owners who’ve been using SEO as a way to market their business and services, have in fact found it to be the easiest way to direct more traffic to their site.

How does one use SEO to promote yourself as a cosmetic surgeon? By having RSS feeds, articles and other interesting content on your web site. You can then easily employ SEO strategies in the content to generate leads and gain better search engine positions. When folks search on the web for a cosmetic surgeon, they are probably going to be using certain keywords. These keywords are what are utilized by the search engines, and if you have those keywords in your articles and other content on your site, you’re going to be able to be seen and picked up by the search engine.

The more SEO keywords that are related to the services you provide that you have on your site, the better the possibility you have of earning higher search engine rankings. That’s critical for your cosmetic surgeon business, because folks often only look through the first few pages of results when they do a search. If your internet site doesn’t appear as a listing on the initial few pages, folk are likely not going to pick your link to go to. The way that you can boost your rankings is to choose powerful SEO keywords that are related to the services that you are providing. You can use words that folks are most likely going to try a search for when searching for a cosmetic surgeon.

In today’s business world, it is critical to learn tools on how to use SEO effectively for your internet site. If you do, you’ll quickly see how simple and effective it can be to generate more traffic to your website, and get more visitors to have a look at the services that you provide through your practice or business.

Before you decide to pursue any kind of online marketing venture, please do yourself a favor and make sure to check out these great pages that will be sure to assist you in making a successful online marketing strategy to promote your business Cosmetic Surgeon SEO, and Cosmetic Surgeon Videos

Many people often try to decide which is better, paying for clicks with Adwords, or optimizing a site to get free search engine traffic.

My answer is always the same – if you can profitably generate website traffic with both, it’s best to do both to generate maximum returns.

Remember though, paid search engines and free search engines are entirely different animals.

Let’s look a little deeper so you understand the pros and cons of Search Engine Optimisation for the ?free? search engines (SEO) and Pay-Per-Click optimisation on paid search engines (PPC).

SEO versus PPC

PPC (paying for clicks) is good because-

1. It’s a very fast way to generate targeted traffic – you can literally generate visitors to your website within 10 minutes. SEO takes much longer to see results.

2. You can easily decide where to send each visitor (e.g. if a visitor searches on ‘blue widgets’, you can direct them to your ‘blue widgets’ product page.) With SEO, the search engines decide for you.

3 You can test different offers, copy, and headlines in order to see which combination works best.

4 You can drive traffic for a variety of different keywords, but with SEO you’re better off targeting just a few keywords.

5. Your website doesn’t have to be ’search engine friendly’ for PPC to work. (Websites built with ‘Flash’ are notoriously UN-friendly to search engines, but they don’t necessarily affect PPC traffic.)

6. You’re optimizing for conversion results, not the ranking formula for a particular search engine.

7. In order to get the best ROI, you can experiment by changing your page position.

8. The changes to the rules of PPC search engines are usually less often and less significant to the changes that take place with the SEO rules.

SEO (free traffic) is good because-

1. It costs nothing-its absolutely free.

2. You will be able to generate free traffic for terms that would be too costly to bid on using PPC.

3. The long-term Return On Investment is often better than Pay Per Click. It’s slower at first, and the risk is higher if you don’t know what you?re doing, but it’s cheaper in the long term.

4. Once you achieve good rankings, it’s pretty easy to maintain the rankings with very little additional effort.

5. You can build incredible momentum and dominate your market while your competitors bleed themselves dry trying to compete with you on PPC search engines as they pay for every click.

Conclusion: SEO and PPC both have their place in any online lead generation strategy for your business website.

But the Search Engine Optimization field is riddled with mis-information and half-truths that can waste your time, blow your budget and frustrate the heck out of you, all at the same time.

About the author: Mr David B. Ascot is revealing his sales lead generation tips to ensure your company profits through online lead generation.