Some companies have people on staff that are so prolific with the writing and ideas for content on their site, they are channeling Stephen King without the creepy horror. But so often the content tapers off, even for us. I have been jotting down ideas that I come up with or collect from reading all over the next and looking at other sites, this is a list we pull from when clients, or even our own writers, get stuck.

Announce any new product or special offer. List the reasons your clients do business with you: this should provide a very long list of blog entries. Every single selling point about your company will make at least one article. Why small business is better, a price comparison (even why it is not worth it to go cheap), describe a new higher quality source you found for your product/service, or the reasons your products/service are higher quality (imported or made in USA, you buy in bulk and pass the savings on), all your work is done in house and not outsourced, and on and on.

Include employee profiles and product reviews, listed one at a time. Have buying guides for items or how to find a provider. Get personal buy telling funny office or customer stories, and putting up customer testimonials somewhere on your site. You can also answer questions in an Frequently Asked Question (FAQ) format.

Any kind of news is good content. This can be news related to your industry. Or news about or within your company. You can write about events you took part in or awards you may have earned, as well as new larger clients that you have added.

You should try to include things like what to avoid or what not to do. You can recommend companies that you work with. Don’t be afraid to look at your competition. It can give you ideas, and there is nothing wrong with it. Create top 5 lists or top 5 mistakes….lists are good.

The best way to run a successful internet business is to include text link ads. With the proper back links you will be on your way to internet stardom. To learn more about back links and text link ads take a look at www.lowprofilelinks.com.

WordPress is one of the world’s major and most widely used blogging software system. When it comes to Search Engine Optimisation it is one of the hottest platforms that you can use.

This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.

If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot live on on a another domain.

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your internet site but they are unclear from an SEO position. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently on WordPress.com or Blogger.com then consider quickly to move it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you want to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great hints on how to do this.

One fundamental thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

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If you want to succeed online, you need to understand how to get the search engines to rank your site high in there search results, there by getting you more targeted traffic to your site. These techniques are commonly referred to as SEO, or Search Engine Optimization.

Build a site with unique, worth while substance, products or services.

Put your main and secondary main keywords amongst the first 25 words on your page content and distribute them equally across the document.

Dig around the web and use the right tag words or key phrases to pull the type of potential client that you would like to have at your website.

Employ your keywords in your web sites Title, META tags, Headers, etc.

Keep your website blueprint simple so that your clients can navigate easily from one of your pages to the other pages on your website, locate what they want and purchase your merchandise and services.

Submit your site to the top search engines and website directories. This means every web page, not just your main page. Employ a person to submit your url’s for you if required. For best results, make sure to do a manual submission. Don’t buy an automatic submission software program. I use “Flight Search Engine Submission” service.

Keep up of changes in search engine algorithms and processes and accordingly modify your web pages this will insure your rank remains high in the search engine results. utilize web tools and utilities to stay apprised of how your website is ranking.

Spy on your competitors and other websites in your niche to watch what they are doing with there promotions and content, so you can stay one step ahead of them.

Use reports from your web hosting company to get a line on where your visitors are coming from. Examine your traffic’s location and find out how they happened upon your site, whether from the search engines or links on other websites, and what keyword phrase they used to find you.

Make your buyers visit informative and simple and give your potential clients as many ways to remember your website, by giving them huge discounts, or free software.

Demonstrate your online business and product or why you are an expert in your service by creating and submitting articles to ezines about your website so you are understood to be an expert in your arena.

When marketing items in the online world, use simple payment and shipping methods to make your customer’s experience easy and enjoyable.

When unsure, employ professionals. Paying their fees makes more sense than wasting your cash on a site that no one can find.

Don’t look at your website as a billboard. This is an interactive, always evolving site for selling your product. The search engines want to see your website change and development in your individual pages and they will reward you with better search engine rankings.

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