Internet marketing is becoming more and more vital in sales. Companies are discovering the wide range the net has of reaching people. The web can reach many more people in a day than a commercial on TV or the radio.

An effective internet marketing campaign as opposed to one that fails is very small in difference. Because the details are so tiny between a marketing concept that works and one that fails, marketers often conduct ?split testing.?

Split testing is a sales tactic that tests two different sales pages, keywords, PPC copy and other online sales tools using an equal number of impressions/views to see which one converts more effectively. The technique is one of the few approaches a marketer can take in testing out the success of various ads.

An effective split test would combine two very similar ads shown at equal rates with very small differences between the two ads. For example, one ad might label ?Money Back Guarantee? while the other one will not. Advertisers want to see which ad receives the most clicks.

After the test is completed, the marketer will gauge which ad was more successful based on ad clicks. Reaching 40 or 50 clicks is a great indication of a successful ad. The marketer then takes the winning ad and pairs it up with another similar ad with another small change. This process continues several times.

Eventually marketers will reach an ad that they deem desirable and guaranteed to succeed. The ad will run and marketers will continue to study its success. While the ad continues to run, the marketer will probably run another series of split testing. It?s a never ending process.

Because Internet marketing is in it early stages, much of what we know to do is based more on anecdotes rather than any type of science. Split testing utilizes some science, which is why it?s so popular.

Split testing is one of the few effective research tools that you can use on your own work. However, marketers should never rest with one ad. The web is constantly changing and marketers need to constantly adjust. Split testing is a never ending game.

Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.

WordPress is one of the world’s major and most widely used blogging software system. When it comes to Search Engine Optimisation it is one of the hottest platforms that you can use.

This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.

If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot live on on a another domain.

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your internet site but they are unclear from an SEO position. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently on WordPress.com or Blogger.com then consider quickly to move it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you want to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great hints on how to do this.

One fundamental thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

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There are 3 things that guarantee sales on the internet. One of them is traffic. The second one is targeted traffic. And the third one? You guessed it – targeted traffic that buys. Unique Article Wizard (UAW) will get you the kind of traffic you want – targeted traffic that wants to buy your products or services.

There’s nothing wrong with article submission software. In fact, it’s almost a necessity these days. It’s impossible for one person to get their articles noticed without some automated help. What is too often overlooked in the rush to get published, though, is the quality of the work that you publish.

Everybody is sick of spammy articles that make no sense. As soon as they see them, they run. Is that the kind of traffic you want? Or do you want the people who read your informative and well-written articles and think, “Hmmm, this looks interesting. I think I’ll check it out.”

Quality articles attract targeted traffic – the kind of readers who want to see what you have to sell and have already been convinced by your article that it is worth buying. From there it’s just one more click to your checkout page and Bingo! – you’ve made another sale. Lots of quality articles equal lots of “Bingos!”

“How can this UAW do what I can’t do – write?” If you’re the kind of person who thinks you can’t write good copy, you’re probably the kind of person who can! People like to read easy, informative articles that have been written by someone just like them. If you can write an interesting email, you can write a few articles that the Unique Article Wizard can turn into dozens of marketing masterpieces. Really!

“Yeah, yeah, they all say that.” Well, can you read this article? Does it sound like it was written by a real person or a piece of software? Guess what. This article was written once by a real person and dozens more uniquely different times by Unique Article Wizard. If you don’t like the writing style, that’s the writer’s fault, not UAW’s!

You’re probably dying to know how UAW works to make it different from those article spinning programs that are such an embarrassment to so many who have tried them. Well, the nuts and bolts of it are a secret, but using it is a piece of cake.

Unique Article Wizard does more than magically produce mountains of great content for you, it also keeps them organized, so you don’t lose track of what you’ve posted, when you’ve posted it and where. UAW does not publish your articles, but it does everything else.

Think of UAW as an office full of secretaries whose only goal in life is to work for you. They’ll put in long hours for almost no pay and never gripe or go on strike.

Perhaps you’re like so many people who have started an affiliate website or their own online business site. You know what to do, but don’t know how to do it. You are off to a great start with UAW, because great content in great numbers is the best first step to marketing success. UAW does that for you and the extra bonus material teaches you all the secrets you need to know to get those articles online and loved by search engines, article directories and all the readers your Unique Article Wizard is going to attract to your site.

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